Rebecca McIntyre

Updated corporate website content to reflect new partner program brand, messaging, and value proposition, in collaboration with cross-functional team.

Summary of RingCentral's channel marketing initiative that tripled stats YoY on all channel partner programmatic measures and won the 2018 Channelnomics Best Marketing Initiative award. I drove all aspects of the creative and strategic development and execution of the programmatic activities encompassing the highly successful channel marketing initiative, from the overall creative concept down to the planning, design, writing, development, and execution of each individual campaign element and deliverable.

Researched, wrote, and designed submission that won the 2018 Channelnomics MSP Best Marketing Initiative award.

RingCentral channel partner program marketing communications stand out among its competitors’. Unsurprisingly, the RingCentral channel team comprises a group of dynamic, progressive entrepreneurs with a “hold-on-to-your-seats” style of innovation. Thanks to this mentality, RingCentral won the Channelnomics 2018 MSP Best Marketing Initiative award. Winners of other categories are global Fortune 500 companies, so the channel partner program is constantly challenging the status quo and setting new standards from which to operate.

Wrote copy, selected images, and provided creative direction for development of video focusing on the benefits of cloud solutions and touting UCaaS company's value prop, made to enable channel partners.

This savvy RingCentral partner noticed the rapid cloud adoption era, partnered up with the market leader, and wisely adjusted their business practices to leverage this once in a lifetime money-making opportunity.

Part three of RingCentral's 2018 Partner Spotlight series begins with ATI's search for a reliable, built-in-cloud provider and ends with ATI and RingCentral winning together.

As part of a RingCentral Partner Spotlight Series, interviewed channel partner and wrote and published article to showcase success selling and partnering with RingCentral.

The first of a new RingCentral Partner Spotlight Series, I interviewed the partner and channel manager and wrote the success story about a large deal closed.

The way people work has changed, and with the increase of mobile, distributed teams, remote locations, and the use of software driving the demand for “always-on” cloud communications, forward-thinking companies of all sizes are turning to—proactively requesting, in fact—unified communications as a service (UCaaS) solutions.

Ghostwritten on behalf of sales leader for the Alliance of Channel Women, an organization dedicated to supporting women leaders in the IT channel. It’s been a long, yet incredible journey as I’ve transitioned into the channel manager that I am today. ... Key women leaders throughout my professional career further solidified a strong foundation for success, and my authentic sense of equality and confidence continue to empower and inspire me, enabling me to thrive within a male-dominated industry.

No partner program is perfect, but some deliver more of what channel pros need to profit from the rise of cloud computing. By Zane Long of RingCentral, ChannelPro Network I’m going to be up front and state what you probably already know: Some cloud vendors don’t have ideal channel programs. Yep, I said it. That problem has led to some misconceptions among channel partners about vendors, and I’m here to set the record straight. For those wary of investing time and effort in relationships with vendors, don’t fear—you too can profit from the continuing rise of cloud computing. It requires a shift in thinking, though, about what you should be looking for in a vendor. Let me start by debunking some of the common myths I often hear in the channel community.

It’s an exciting time to be the market leader in cloud communications. Building on our Asia Pacific (APAC) expansion, RingCentral is thrilled to announce a new office in Australia, as well as new leadership, channel partnerships, and a local product offering.

It’s time for every RingCentral channel partner to take a closer look at Glip, RingCentral’s team messaging and collaboration solution, which is included and integrated with RingCentral Office but can also be sold separately. It’s the best way to make a strong impression on prospective customers. I will share more about the value of Glip for the channel in a RingCentral-partner exclusive webinar on Tuesday, December 5 at 9 a.m. PT. Please contact your channel manager or log in to the partner portal.

Channel Partners Evolution, one of the most important events for channel-centric stakeholders, has finally arrived! RingCentral will be attending and exhibiting at booth #1117 at the Austin Convention Center in Texas on September 25–28. And despite what you remember from Channel Partners Conference & Expo this last spring, we’re going to top it this fall. Here’s why.

Common problems of today’s workforce and IT teams allude to dreams of having all communications on a single platform while meeting budget and avoiding the logistical nightmare of tracking who is using what for which purpose. Let those dreams become your reality. The question to seriously consider is whether your company is operating in a modern capacity — that is, satisfying and supporting your workforce to the best of its ability.

Recognized for her outstanding leadership, vision, and unique role in driving channel growth, Lisa Del Real, Sr. Director of Global Channel Programs & Operations, has been named to CRN’s prestigious 2017 Women of the Channel list for the fourth year running. RingCentral appreciates Del Real’s many contributions contributions and her tenacity in pioneering truly innovative strategies that have created an award-winning Partner Program. Read more here.

Unbreaking News: The Workplace has Changed One factor influencing the rise of a new communications paradigm: five generations will be working side-by-side in organizations, each with different expectations and different ways of communicating based on how they grew up with technology. And social media- and tech-savvy millennials—who, according to Forbes, will comprise more than 75 percent of the workforce by 2025—are in the driver’s seat. To truly engage this audience, it’s critical to provide access to new, easy-to-use tools.

We had an amazing time in London last week on 3 and 4 May. The EMEA team from RingCentral, a preferred partner and recommended application for G Suite, attended an important event in the United Kingdom for cloud enthusiasts: Google Cloud Next London at the ExCeL. This was the first-ever international Google Next Conference, held as a follow-on from the global show earlier this year in San Francisco. The Next shows are Google’s main series of conferences, aimed at their full community—customers...

Join RingCentral at the most important event in the United Kingdom for the Google Cloud community. On 3 and 4 May 2017, Google Cloud Next London will be at the ExCeL. Anticipated to draw over 2,000 attendees—partners, customers, developers, IT decision-makers, tech leaders, analysts, and more—this is a can’t-miss opportunity to explore new ideas, learn from industry experts, and engage with peers. RingCentral, a preferred partner and recommended application for G Suite, empowers the global workforce...

Last week, RingCentral Channel team members and key executives attended the event of the year for channel-centric stakeholders: Channel Partners Conference & Expo at the Mandalay Bay Convention Center. Held annually for the past 15+ years in Las Vegas, this was by far the best year yet for RingCentral and our partners, and we want to spill the beans about what happened in Vegas. RingCentral’s booth was rocking, serving as a testament to a killer 2017. We attended wall-to-wall packed events and...

As usual, RingCentral has some poppin’ news! Over the past few months, we at RingCentral could feel the excitement building in the air, ready to burst out like a cork from a bottle of champagne. Today we’ve officially announced our new premier Master Agent partnership with PlanetOne Communications, an IT and communications industry’s connectivity partner. This partnership highlights RingCentral’s strong dedication to growing its already-thriving channel program, particularly with leading master...

It’s a very exciting time at RingCentral, especially for the Channel. And especially today, because CRN, a brand of The Channel Company, has given RingCentral a 5-Star rating in its 2017 Partner Program Guide for the second consecutive year. High fives all around! The 5-Star Partner Program Guide rating recognizes an elite subset of companies that offer solution providers the best partnering elements in their channel programs. RingCentral’s passion for enabling partners with the tools needed...

What makes RingCentral’s Partner Program different—better—than the rest? Both parties are paid in full: let’s start with that winning statement. Our unique Channel Harmony structure offers partners full compensation and specialized subject matter expert (SME) resources to help close deals. Today, we’re thrilled to announce an even more exciting initiative in our Channel Harmony program. Previously limited to deals of 50+ users, RingCentral’s Channel Harmony now applies to deals from one to infinity...

Channel Partners Conference & Expo is finally here—the biggest show of the year for channel-centric stakeholders. RingCentral is thrilled to be attending and exhibiting at Mandalay Bay in Las Vegas, Nevada, April 10–13. We’re participating in a variety of ways: thought-provoking panel discussions and speaking engagements, informative booth activities and demos on the expo floor, and of course, the social hours. To hear a thought-provoking discussion on UC control and mobile security, come listen...

It's like RingCentral has always said...on-premise legacy communications are exiting, and UCaaS cloud is #1. BAM! Well, folks, it has finally happened. On-premise business communications systems have taken the back seat—no wait, they're actually in the trunk. Who's in the driver's seat? That's right, it's UCaaS.

This week, love and passion remain top of mind. What excites us at RingCentral? Here’s a hint: It’s easy, and it comes with 100% commissions. In an effort to make this more of a speed dating situation that evolves into a long-term relationship, let’s jump right into the honest truth: Channel harmony makes our partners swoon.

RingCentral unveiled two new abundant promos, causing the best kind of disturbunce in the force.

Each campaign consists of creating landing pages, Marketo emails, web banners of various sizes, PDFs, social cards and copy, PowerPoint slides, and additional assets to enable our channel team.

Gathered data, created content, and provided design direction for the creation of an infographic providing an overview of our partner training program.

I graciously allowed my coworker to name our turtle for the quarter. He chose the name "Tortuga." Yes, I speak Spanish, but it went way over his head. Love it!

Developed creative and strategic concept and copy for launch of new product offering within four-hour turnaround time frame.

Developed creative concept, gained executive leadership approval, and produced copy and assets for a promotion, including web banners, emails, PDFs, and newsletter inclusion.

Wrote, designed, and directed the production of booklet for executives to distribute at trade show for business development purposes. Provides an overview of the value proposition of RingCentral's Channel Partner Program and product offerings.

Promo representing a compilation of assets created for the launch of a new program offering, which included web banners, PDFs, updated website content, emails, and inclusion in monthly newsletters.

A simple checklist for new RingCentral Partners

I created this document and included it as part of the packaged enterprise prospecting campaign. RingCentral Channel Partners are putting a lot of effort into this prospecting campaign, and the goal is that it will produce valuable prospects and new RingCentral customers. By following the guidance in this document, they’ll increase their chances for overall campaign implementation success.

I created this campaign overview guide and included it as part of a packaged marketing prospecting campaign to give RingCentral Channel Partners step-by-step assistance in executing a successful RingCentral email prospecting campaign targeting enterprise clients using content aligned with top-of-the-funnel messaging.

Adopting the newest technology facilitates adaptation to workplace changes and directly impacts a business’s success and bottom line. As the end user now drives the majority of technology decisions in the workplace, companies need to seriously determine how to enable their employees by giving them the tools to communicate effectively, wherever and whenever they want on the device they choose.

Developed creative concept and copy for and managed the design, coding, production, and distribution of RingCentral's Channel Program's monthly e-newsletter.