Content Marketing Initiatives

Selected samples of Rebecca McIntyre's work as a Content Marketing Manager at a leading UCaaS company, starting with the following content marketing projects.

Meeting value calculator

Collaborated across the content team and marketing department to create and implement an interactive tool for a leading UCaaS company's website that helps visitors calculate the value of their meetings. Promoted tool internally and across multiple channels, including corporate blog, email (nurture streams & newsletters), paid and social media. Goals were to build brand awareness, increase traffic, generate new leads, and convert new customers.

Customer Success Metrics: Survey Results | Microsite

Created supercharged routes to market by enabling direct and channel sellers to lead with value and solutions messaging supported by annual Customer Success Metrics program: translated survey results into digestible content; produced 13+ segment- (enterprise, SMB) and vertical-specific (healthcare, financial services, etc.) datasheets and corresponding blog posts; collaborated cross-functionally to ensure promotion via social media and enablement for sales.

Blogs

Strategized, wrote, optimized, published, measured, and promoted 400+ blog posts within 18 months in partnership with industry SMEs/principals, platform PMM and developer marketing teams, and external resources.

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Verticals | Blogs

Created weekly ghostwritten blogs for healthcare, education, financial services, government, high-tech, and retail industry Subject Matter Experts (SMEs) to power compelling thought leadership program, in support of building company's vertical go-to-market strategy and execution. Strategized, wrote, optimized, published, and promoted 250+ vertical blogs in partnership with the Solutions Marketing team, industry SMEs/principals, and external resources.

Benefits of video conferencing in education | Blog

Like so many aspects of our lives, education has undergone major changes over the last couple of years—and is redefining itself for a new era. Once niche or offered to augment in-person learning, virtual education is going mainstream. This means that classrooms are employing new tools—including using video conferencing as a means of delivering lessons, small-group and one-on-one learning and tutorials, conferences, and more. There are some key benefits to using video conferencing in education. Bringing classes and other educational activities and opportunities online can make education more accessible. Many students and teachers agree that the effective use of video meetings in the classroom can make learning more engaging and participatory.

What is collaboration software? | Blog

Teamwork and communication are the backbone of successful companies. But the ability for people to work well together requires easy, effective ways to connect. Collaboration software has become an increasingly important tool in this respect. Collaboration software allows for multiple users to work together on projects from any location or device at any time. While the concept of collaboration software is not new, the COVID-19 pandemic exacerbated our need for such workplace tools, especially when it comes to virtual collaboration.

3 keys to successful work from home | Blog

To an office-body, working from home sounds like a blast—until you suddenly find yourself doing so for the first time and realize you’re not 100% sure how to best operate. After all, not every in-office practice translates to a remote equivalent. Employees who are used to being in the office daily may feel “off” and struggle with a sudden adjustment to working from home. When in doubt, keep it simple by following these guidelines to successfully work from home. • Be thorough: Share information

Telecommuting: 13 tips to maximize work from home | Blog

Working from home is great—until your children come home from school or your city fires up industrial machinery to trim the tree outside your home. When you work from home, it’s easy to succumb to the myriad distractions and productivity pitfalls that wouldn’t normally happen in the office. But at the same time, your company expects you to be responsible for your work. The question becomes, how do you maximize your efficiency when you go remote? Here are 13 tips to get you going: 1. Make sure

Solutions to meet unique industry needs, from the doctor’s office to the classroom | Blog

While always an exciting and thought-provoking event, this year’s Enterprise Connect was an optimal time to take a comprehensive look at the opportunities and challenges organizations are confronting right now. During the RingCentral Theater at Enterprise Connect 2022, we featured 48 presentations over three days—an opportunity to hear the latest on a broad range of topics that directly inform the success of new remote and hybrid working models. We looked at exciting new innovations that are improving employee capabilities and elevating experiences for customers and workers, and we talked about how our global partnerships with hardware, ISV, and telecom providers are truly delivering on companies’ end-to-end communication and collaboration needs.

How to optimize your sales model | Blog

Sales can be a tough job at the best of times—but as any rep will tell you, it’s even harder in a crisis. In 2020, companies of all shapes and sizes reported decreases in B2B sales revenues as the COVID-19 pandemic shrank budgets, shifted customer priorities, and disrupted business as usual. The world’s not done changing. From continued—and in some cases permanent—remote work to ongoing strategic shifts as companies fight to recover, the ripple effects of COVID-19 will be felt for years to come. In the meantime, ever-changing market forces will continue to require sales teams to refine and adapt.

For Life Sciences, Cloud Communications Offers a Security Lifeline | Blog

According to IBM’s 2019 Cost of a Data Breach report, the average cost of a data breach globally reached $3.92 million in 2018. In the healthcare industry, that figure hit a staggering $6.45 million. According to Deloitte, life sciences and pharma, in particular, represent huge targets for cyber criminals. A recent Proofpoint report revealed that in one recent quarter, hackers targeted pharmaceutical companies an average of 71 times per business. HealthITSecurity.com reported that, by the end...

3 Ways Cloud Communications Help Reduce Hospital Readmissions | Blog

In the years that have followed the passage of The Affordable Care Act (ACA) in 2010, healthcare providers continue to pursue new ways to reduce patient readmissions. There’s a good reason for that: not only do patients benefit from these efforts but providers that maintain industry-standard readmission rates for certain illnesses avoid the often stiff penalties the ACA metes out to those that don’t. In 2017, the Centers for Medicare & Medicaid Services (CMS) penalized over 2,500 hospitals more...

Healthcare

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Healthcare Campaign | Microsite

Managed the creation and production of healthcare microsite and all its housed content to drive leads via Connected Telehealth campaign targeting healthcare providers. Goal was to create a landing page to house all telehealth-related content—infographic, eBook, on-demand webinar, blog posts, white paper, assets (guides and resources), healthcare survey research report, and customer case study—to enable sales and to promote via integrated marketing campaign, industry events, and other activities, capturing new leads and driving revenue.

Gated Landing Page for Healthcare Research Report

Created gated landing page in partnership with web marketing team to capture leads driven by promotional communications, sales teams, and targeted marketing campaigns. RingCentral's new Research Report, Collaboration-Enabled Care, reveals findings from a survey of 150 U.S. healthcare providers on their perceptions and gaps when it comes to communications and collaboration technology and processes. The results support the need for providers to adopt modern tools in collaborating with care teams and communicating with patients along their care journeys.

Financial Services

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Financial Services Campaign | Microsite

Managed the creation and production of a Financial Services microsite and all its housed content to drive leads via Trusted Advisor campaign. Goal was to create a gated landing page to house all relevant campaign content—white papers, infographics, reports, blog posts, briefs, and more—for sales enablement and to promote via integrated marketing campaign, industry events, and other activities, capturing new leads and driving revenue.

Platform PMM + Developer Marketing

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