Product Marketing & GTM

As product marketing manager, created Top of Funnel content for ABM campaigns and sales enablement materials to drive awareness and pipeline.

3 Ways Cloud Communications Help Reduce Hospital Readmissions | Blog

In the years that have followed the passage of The Affordable Care Act (ACA) in 2010, healthcare providers continue to pursue new ways to reduce patient readmissions. There’s a good reason for that: not only do patients benefit from these efforts but providers that maintain industry-standard readmission rates for certain illnesses avoid the often stiff penalties the ACA metes out to those that don’t. In 2017, the Centers for Medicare & Medicaid Services (CMS) penalized over 2,500 hospitals more...

For Life Sciences, Cloud Communications Offers a Security Lifeline | Blog

According to IBM’s 2019 Cost of a Data Breach report, the average cost of a data breach globally reached $3.92 million in 2018. In the healthcare industry, that figure hit a staggering $6.45 million. According to Deloitte, life sciences and pharma, in particular, represent huge targets for cyber criminals. A recent Proofpoint report revealed that in one recent quarter, hackers targeted pharmaceutical companies an average of 71 times per business. HealthITSecurity.com reported that, by the end...