Rebecca McIntyre

SaaS Startup | Blog Posts

Blog posts researched, curated, written, edited, optimized, and published by Rebecca McIntyre during her time as a Marketing Manager at Opentopic, a SaaS content marketing startup in Manhattan.

The one exception is a freelance project, Better Business Through Documentation, which is not associated with Opentopic.

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Content Marketer Origin Stories – Part 1

There’s no question that content marketing is big today. We took a closer look at the individuals behind content marketing, exploring how they got involved in the space.  We found that there are,  indeed,  many compelling paths to content marketing. And so, today we’re launching a new mini-series, “Content Marketer Origin Stories.” Check out the first in the series below, and if you’d like to share your story in a future post, email Rebecca McIntyre at rebecca@opentopic.com and/or join us at this week’s Twitter chat.
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Content Marketer Spotlight Series: A Q&A With Brian Honigman

We’re excited to introduce Opentopic’s Content Marketer Spotlight Series, a new, regular feature that provides valuable insights from thought leaders in the content marketing space. Opentopic’s Content Marketer Spotlight series is part of our ongoing mission to help marketers succeed in content marketing. Be sure to subscribe to the blog so you don’t miss future posts. Industry Influencer Spotlight Series also included Q&As with Joe Pulizzi, Robert Rose, Guy Kawasaki, and more.
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Surpass a Consumer Impasse Through Content Marketing

If you haven’t yet read this article from Chris Paradysz on CMO.com, take a look. It’s an insightful take on content from the perspective of how it can inform consumers’ purchase decisions–and the role that entertainment plays in the content marketing space. Content marketers, in particular, should pay attention to the fact that “people are devouring traditional and new forms of content in unprecedented fashion.”
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Quick Tips for Choosing a Content Marketing Platform that Works for You

It’s no secret that content marketing has emerged as a go-to tactic for marketers today. It’s an effective way to build meaningful, long-term relationships across digital channels. While one could argue that great content marketing is the result of good people and even better processes, an equally important factor is investing in the right technology. As part of the research and planning process, choosing the best content marketing platform is critical to creating simple content marketing.
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Don’t Let Content Marketing Scare You

Content marketing—creating and distributing relevant, valuable, and consistent content in order to attract and gain the trust and loyalty of your target audience—can seem overwhelming. But it’s simpler than you think. In fact, it can be surprisingly simple and affordable, a bonus for brands with smaller budgets and even tighter resources. It’s a widely used method that marketers should embrace in order to keep up with the competition.
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The Benefits of Content Marketing Can’t Be Ignored

While content marketing has been widely embraced as an essential component of a marketing program, it’s not clear to some why it’s so important. It’s necessary for marketers to be able to explain to other people in their company–namely, CEOs, CMOs, and other higher‐ups–why part of the budget should be allocated to this practice. In order to help all of the marketers out there who struggle with this challenge, we decided to revisit some of the key benefits of incorporating content marketing into your marketing mix.
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Content Marketers: 3 Tips for Leveraging LinkedIn

Are you getting all you can out of LinkedIn when it comes to supporting your content marketing? Because it’s a professional networking site, you’re probably already using it to build business contacts. But you can also get a lot of value when it comes to sharing your content. Something as simple as participating in a relevant LinkedIn group can help grow content awareness, establish connections, and increase visibility among prospects and peers for your company. But don’t stop there; here are three tips to help you leverage LinkedIn.
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Tips for Creating an Effective Editorial Calendar

Editorial calendars can make content marketers’ lives much easier. By planning out the content you’ve already created and documenting ideas for the future, everyone on your team will be on the same page. It also ensures that you’re not creating repetitive content and allows you to plan ahead. These suggestions can be applied to content across many channels, such as blogs, newsletters, social media, websites, microsites, and more.
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Email Newsletters: 8 Quick Tips

Email newsletters. Are they dead? MIA? Nope. In fact, despite what you may have heard, one could argue that customers/people are viewing email newsletters more often than ever, due to the proliferation, availability, and access to emails on-the-go via mobile devices and tablets. Since everyone’s constantly plugged in, what does that mean for your company or business? Quite simply, you want to make sure that your email newsletter campaigns are as effective as possible so you can tap into this continuing trend and use it as a competitive advantage.
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SEO and Content: Compatibility is Key

Do you create and publish digital content? If so, read closely. There’s a slight controversy in the content marketing world that has to do with SEO. Namely, does SEO fit with content marketing? Are they compatible? Is one more essential than the other? Arguably, the best way to resolve this is to establish a balance in which they work together to provide the highest value for your business. Even the biggest, most gung-ho proponents of content marketing would most likely acknowledge SEO’s value and that content and digital marketers must take it into account.
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