Rebecca McIntyre

In this increasingly connected world, consumers are not only savvy and informed, they are also extremely busy. With significantly less time to filter information, consumers are more selective of the content they engage with, purposely seeking out sources that are useful and insightful, and can guide them in making educated decisions. In response to this increasing need, content marketing has become the preferred strategy to attract consumers and buiild long-term customer relationships.

As consumers increasingly crave more meaningful and relevant content amidst the deluge of digital information, the traditional process of content curation has brought new meaning to marketers. More recently, savvy marketers have started adopting curation as a cost-effective way to engage consumers. This white paper highlights the key benefits of content curation and outlines the important steps and considerations necessary for building a successful and sustainable content curation program.

Content curation—in which you promote an assortment of relevant industry content from other experts on your social media platforms, blogs, and email newsletters—may not seem like such a natural fit with your marketing mix. After all, why should you bother spending time promoting other people’s content instead of your own? Au contraire. As you’ll soon discover, content curation is truly a vital part of any content marketing strategy. Let’s take a look at how content curation can benefit your company in its customer nurturing efforts—and how you can measure the ROI of your content curation program to reveal its impact on your marketing organization.

The landing page for gated Content Curation white paper.

One sample from a series of emails that comprise a drip campaign. Content thanks prospect/lead for downloading Opentopic's white paper.

Landing page for a gated white paper, What's the ROI of Content Curation?